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The article discusses the growth of health tech startups, particularly those focusing on nutrition and wellness. The author, a product-centric entrepreneur, believes that such startups should focus on referrals rather than retention. The authors platform is built on a robust database and insights engine enriched with domain knowledge, focusing on nutrition. The platform empowers users with knowledge about their dietary choices. The author also mentions that they managed to secure the trust of investors by demonstrating referral growth that significantly outpaced retention growth.
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